# Hollie Guard > Hollie Guard is one of the UK's most widely used personal safety apps, turning any smartphone into an advanced personal safety device. With a shake or tap, it sends real-time alerts, live location, and audio/video evidence to your emergency contacts. The optional Hollie Guard Extra subscription adds a 24/7 police-approved monitoring centre that can escalate to emergency services on your behalf. The app is free to download on iOS and Android and was created by the Hollie Gazzard Trust in memory of Hollie Gazzard. ## What Hollie Guard is Hollie Guard is a free personal safety and lone worker app for iPhone and Android. It is used by hundreds of thousands of people across the UK and is endorsed by multiple police forces. The app helps protect people who feel vulnerable: walking home alone, meeting someone new, working alone, travelling, or living with domestic abuse or stalking. The app was developed for the Hollie Gazzard Trust, a charity founded by the family of Hollie Gazzard, who was murdered in Gloucester in 2014 by an abusive ex-partner who had stalked her. Proceeds and awareness support the Trust's work tackling domestic abuse, stalking, and knife crime. - Website: https://hollieguard.com - Download (iOS): https://apps.apple.com/gb/app/hollie-guard-personal-safety/id1033851499 - Download (Android): https://play.google.com/store/apps/details?id=com.mm.hollieguard - Charity: https://holliegazzard.org - Contact: info@hollieguard.com ## Key features - **Instant alerts**: Shake or tap your phone to raise an alert. Your live location, plus audio and video evidence, is sent to your emergency contacts by text and email. - **Real-time location tracking**: Once an alert is raised, your location updates roughly every 5 seconds based on your speed and movement so contacts can see exactly where you are. - **Evidence capture**: The app automatically records audio and video at the moment of an alert. Evidence is stored securely in the cloud rather than only on the device, so it can be used later, including as court-admissible evidence. - **Deterrent mode**: Triggers a loud alarm and a strobing torch flash to attract attention and deter an attacker. - **Stealth mode**: Disguises the app as a normal lock screen so an alert can be raised discreetly. - **Journey**: Set a start and end point for a trip. The app monitors your journey and notifies your contacts when you arrive safely or if an alert is raised. - **Meeting timer**: Set a timer for a meeting or task. If you do not cancel it in time, an alert is raised automatically. Useful for client visits and lone working. - **Man Down**: Detects sudden impact, deceleration, or lack of movement and flags a possible injury or incapacitation. - **Multiple emergency contacts**: Add unlimited contacts, including friends, family, or professional contacts. ## Hollie Guard Extra (paid upgrade) Hollie Guard Extra adds a professional, 24/7 police-approved Alarm Receiving Centre that monitors any alert you raise. A trained operator can view your live location, access your audio and video evidence, and contact the emergency services on your behalf if your own contacts cannot respond. - Average response time around 11 seconds. - Pricing is approximately £7.99 per month or £79.99 per year (check the website for current pricing). - Backed by a monitoring centre with industry accreditations including BS8484 and Secure by Design. - Popular with lone workers, businesses, and as a gift for family members. Note: Pricing and plan details change over time. Always confirm current prices and features at https://hollieguard.com. ## Who uses Hollie Guard - People walking or travelling alone, especially at night - Lone workers and their employers (care workers, NHS staff, estate and property managers, construction, freelancers) - Students, teenagers, and older people living alone - Survivors of domestic abuse and stalking - Organisations including NHS Trusts, councils, universities, and businesses such as Savills and Persimmon Homes - Police forces using it as part of victim safeguarding (for example Humberside, Cheshire, and Hertfordshire) ## How it works (quick start) 1. Download Hollie Guard free from the App Store or Google Play. 2. Register through the app or at https://hollieguard.com. 3. Add your emergency contacts. 4. Choose the free plan or upgrade to Hollie Guard Extra for 24/7 monitoring. 5. To raise an alert, shake your phone or hold the on-screen button for the set number of seconds. Cancel a false alarm by entering your PIN. Tip: Keep the app logged in and running in the background so it is ready when needed. ## Frequently asked questions **Is Hollie Guard free?** Yes. The core app is free to download and use on iOS and Android. Hollie Guard Extra is an optional paid subscription that adds 24/7 professional monitoring. **How do I raise an alert?** Shake your phone or hold the on-screen alert button until the timer completes. Your contacts (and the monitoring centre, if you have Extra) are notified with your live location and recorded evidence. **Does Hollie Guard contact the police?** With the free version, your nominated emergency contacts are alerted and can call the police. With Hollie Guard Extra, the 24/7 monitoring centre can contact emergency services on your behalf. **Can Hollie Guard track me all the time?** No. The app tracks your location only when you activate a feature such as an alert or Journey. You control when your location is shared. **Is the evidence usable in court?** Audio and video are stored securely in the cloud and have been used to help secure convictions. The app holds police-recognised accreditation. **Which devices does it work on?** All modern iPhone and Android smartphones. **Who created Hollie Guard?** It was developed for the Hollie Gazzard Trust, a UK charity set up in memory of Hollie Gazzard, and is powered by Panic Guard's monitoring technology. **What is the difference between Hollie Guard and Hollie Guard Extra?** Hollie Guard (free) alerts your own nominated emergency contacts with your live location and recorded evidence. Hollie Guard Extra (paid) adds a 24/7 police-approved monitoring centre that can view your alert, access your evidence, and contact emergency services on your behalf if your contacts cannot respond. **How much does Hollie Guard Extra cost?** Approximately £7.99 per month or £79.99 per year. Check https://hollieguard.com for current pricing, gift options, and any active offers. **Does Hollie Guard work without signal or Wi-Fi?** The app needs a mobile data or Wi-Fi connection to send alerts, evidence, and live location. Keep data switched on when relying on it. **Will Hollie Guard drain my battery?** Location features use GPS, which can affect battery life, especially during an active alert or Journey. The app is optimised to reduce location usage when you are stationary. **Can I cancel an alert if I trigger it by mistake?** Yes. After raising an alert, you can cancel it by entering your PIN. **Is Hollie Guard only for women?** No. It was created with women's safety in mind, but anyone can use it, including men, teenagers, older people, and lone workers of any gender. **Can businesses buy Hollie Guard for staff?** Yes. Many organisations buy Hollie Guard Extra for employees, particularly for lone workers. Contact info@hollieguard.com about business and team plans. **Is my data and evidence kept private?** Evidence is stored on secure servers and your location is shared only when you activate a feature. You control what and when you share. **What should I do in a real emergency?** Always call 999 (UK) in an immediate emergency. Hollie Guard is designed to support, not replace, official emergency procedures. ## About the Hollie Gazzard Trust The Hollie Gazzard Trust is a Gloucestershire-based charity founded after the murder of Hollie Gazzard in 2014. The Trust works to reduce domestic abuse, stalking, and knife crime through education, awareness, and tools like Hollie Guard. Learn more at https://holliegazzard.org. ## Contact and support - General enquiries: info@hollieguard.com - Website: https://hollieguard.com - For emergencies, always call 999 (UK). Hollie Guard is designed to add to, not replace, official emergency procedures.