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Domestic Abuse and VAWG account for over 20% of Police resources.

Hollie Guard is a mobile app that offers a cost-effective personal safety service without the need for installation or additional hardware.

See how Cheshire Police Force have integrated Hollie Guard Extra into their digital VAWG strategy.

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Domestic Abuse and VAWG account for over 20% of Police resources.

Hollie Guard is a mobile app that offers a cost-effective personal safety service without the need for installation or additional hardware.

Trusted and used by

Police Approved Service

This is achieved by using Hollie Guard, underpinned by the UK’s leading Police Approved 24/7 monitoring centre. With accreditations such as Approved By Design and BS8484. This means incidents are handled and verified, escalating to the police via the URN only if necessary.

  • BS8484 Accredited
  • IOS 270001
  • Secured by Design

Full Turnkey Solution

As Hollie Guard is a mobile app with a cloud infrastructure supporting it, there are no requirements, unlike traditional panic devices, for any installation or additional hardware. This means that there are no hidden or extra costs for providing a personal safety service that works anywhere and on the user’s own smartphone.

  • No additional hardware needed
  • End user self installation
  • Simple onboarding
  • UK support team available

Intelligent Evidence Capture

The Crown Prosecution Service has approved the evidence and information that Hollie Guard captures to be admissible in court.

This means with Hollie Guard Extra a quicker and high conviction is achievable for Police Forces using the service without a need for additional paperwork or police time.

  • BS8484 Accredited
  • IOS 270001
  • Secured by Design

Easing Demand

The tangible benefits, over and above giving the users a real sense of safety and method of evidence gathering, we need to look at actual usage.

On average per 1,000 users, Hollie Guard handles 822 incidents per annum, which otherwise would have had to be responded to by the police.

I really welcome the work of the Hollie Gazzard Trust in developing the ‘Hollie Guard Extra’ app, which makes use of new technology to bring reassurance to victims and survivors and provide round-the-clock and immediate response to an alert or incident. I am particularly encouraged that evidence collected by the app is admissible in court, vital if we are to bring perpetrators to justice.

Nicole JacobsDomestic Abuse Commissioner

For too long, a lack of awareness of and stigma around speaking about domestic abuse has stopped workplaces from putting in place the kind of help that survivors so desperately need

Paul Scully MPBusiness Minister

…Hollie Guard, is such a brilliant, accessible, user friendly app that helps to put some control back into the hands of the user. It’s easy and intuitive to use and is helping everyone who uses it to get on with their lives with a little electronic Guardian angel by their sides…

Cllr. Jenny FordeCabinet Member for Health & Wellbeing, Cotswold District Council

Hollie Guard Extra is a very cost-effective way to help safeguard victims of domestic abuse. The cost to protect an individual using the 24-hour monitoring service is less than a fifth of the cost of traditional monitoring alarms. Using Hollie Guard Extra means that 5 times more victims of domestic abuse can be protected.

Gemma PhoenixDomestic Abuse Solutions Team

“The Hollie Guard is a fantastic example of how technology can be used positively in order to protect some of the most vulnerable in society. As Commissioner I am committed to protecting the most vulnerable, therefore I fully support all that the Hollie Gazzard Trust is looking to achieve. By working together, raising awareness and identifying ways to prevent abuse from ever happening we will stop the number of victims suffering from this terrible crime.”

John CampionPolice and Crime Commissioner

Combating VAWG in Cheshire

Cheshire partnered with Hollie Guard to combat VAWG across their region, by promoting the free application to members of the public and by doing so making use of best of breed modern digital technology. For added safety Chesire police also provided 2,800 Hollie Guard Extra vouchers to vulnerable members of their community. 

Partnering with Hollie Guard has had an array of benefits to the local community in combating VAWG and provided Cheshire Police with valuable data intelligence previously unimaginable in order to provide efficient and proactive policing.

  • Increase in Public Safety/Confidence
  • Evidence capture to support prosecutions
  • Data intelligence for the Police
  • Utilising modern technology to protect more people
Watch the recent BBC interview

Hollie Guard is a next generation smartphone app that provides enhanced levels of protection.

Help protect yourself, a friend or a family member with Hollie Guard. Every 5 seconds the platform will update your precise location based on your speed and movement activity to identify where you are once an alert has been raised. HollieGuard is a personal alarm, deterrent, evidence catcher and more. Providing a lot more functionality than a regular keyring alarm for absolutely anyone who has safety in mind.

Hollie Guard takes personal safety seriously


By simply holding down the hexagon button for 3-6 seconds, this sets off an alert and activates the phone’s camera, sending a message and recording to the your pre-defined emergency contacts. With Hollie Guard Extra, these Alerts are sent to a 24/7 police-approved monitoring centre too.

Meeting Timer

The Meeting Timer allows users to feel safe when going into a potentially dangerous meeting or performing a dangerous task. A user set timer will countdown until deactivated meaning the user has to mark themselves as safe, otherwise raising an alert.

Evidence Gathering

When raising an Alert, Hollie Guard can automatically start your smartphone’s camera and microphone to capture real-time evidence of the situation around you. Your emergency contacts can access this evidence real-time, as well as being saved in the cloud for later use.


Journey allows your users to set a start and end point. The app then automatically monitors your journey and alerts your nominated contacts and once you safely arrive or trigger an Alert.


Choose when and when not to share your location. Our smart phone app makes it clear when the app can access your location in times of need. Control what and when you share your data.

Hollie Guard Extra

With Hollie Guard Extra, you can have the reassurance that a professional, police-approved response team are there when you need them. If your emergency contacts are unable to respond, then a professional team will be there for you.

Watch how Hollie Guard works

3:10 duration

Excellent. Used it when walking alone at night, although I didn't activate the alarm, it was reassuring to have it on as a safe guard

AnonymousApp Store Review

Really pleased with this app. Feel so much happier when my grandchildren are out. If they are ever in trouble it can show me where they are. Brilliant!

AnonymousApp Store Review

I really cannot recommend this app enough. It was extremely thorough, easy to use and really did give me an added sense of security when I was out alone.

Sian TraynorEdinburgh Live

This app is such a fantastic way of keeping ourselves and families safe! It's not just for those affected by domestic violence, it can keep you safe when meeting new people, walking the dog, the kids going to meet friends or on their way to school/work. I honestly cannot praise or recommend it enough!

EllieApp Store Review

Think the app is such a brilliant idea, for both those who are relatively unsettled and those
who are in more serious situations. Definitely relieves certain anxieties and just adds an extra level of protection that you otherwise can't get individually!! Deffo recommend

GabsApp Store Review

What happens when you raise an Alert


The app has several ways to raise an Alert. By default you will have to press and hold the panic button for 5 seconds to start an Alert. The app also offer discreet and stealth modes that help with raising an Alert when you can’t be appearing to use your phone.


The app will now start to pin point your location, activate your phone’s camera and microphone to capture evidence (user permission dependant) and capture any other relevant information.


Your Alert details will now be sent to your choosen Emergency Contacts. They will recieve a secure web link with your location, and the evidence your phone is sharing. There will also be quick links to contact you to see if you need further help.

With Hollie Guard Extra, a professional police-apprived response team will contact you and escalate further if you need them to.

Supporting the Hollie Gazzard Trust

Using the Hollie Guard app means you are supporting the Hollie Gazzard Trust set up following the murder of Hollie by an ex-partner. So everytime you download, share or upgrade the app you are helping to combat violence against women and girls.

Set up by parents Nick and Mandy, along with sister Chloe, the charity helps reduce domestic violence through creating and delivering programmes on domestic abuse and promoting healthy relationships to schools and colleges.

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Simple, intuative, safe

Our smartphone app has been developed and tested over a number of years, making it easy to use when ever you need it. Hollie Guard has the trusted PanicGuard technology inside which is trusted by over 1 million users globally.

You can rely on Hollie Guard. And you know your privacy is our priority whenever you use Hollie Guard.

  • Trusted by millions
  • Robust technology
  • Always working
  • Strict data privacy procedures
  • Your personal data is never sold or shared
  • Easy to use

UK’s largest personal safety app

UK’s largest personal safety app

UK’s largest personal safety app

UK’s largest personal safety app

UK’s largest personal safety app

with over 500,000 users

with over 500,000 users

with over 500,000 users

with over 500,000 users

with over 500,000 users

How people use Hollie Guard


Carrying out your day-to-day activities shouldn’t feel dangerous or risky. Activating HollieGuard you know you have that guardian looking over you.


Travelling to unknown places can offer up risks that can hinder your enjoyment of your trip. Use HollieGuard wherever you are to reduce the stress of your safety whilst travelling.
Note: HollieGuard Extra only works in the UK.


Commuting can be dangerous regardless of your preferred method of transport. With HollieGuard, you can share your live journey with a loved one and should you run into any problems or need help, HollieGuard can notify your Emergency Contacts.

Outdoor Exercise

Outdoor exercise is a great way to relax and unwind. HollieGuard adds the confidence of your safety when out running, cycling or exercising. If you run into a dangerous situation you can immediately raise an Alert. And should you fall or trip, then HollieGuard will automatically detect the incident and raise an Alert for you.


Ridesharing has changed the way we travel around cities, but it can expose you to new risks. With HollieGuard you don’t have to worry about calling a ride to the airport or home after a night out. Real-time location sharing with your emergency contacts and easy activated panic button will help keep your journey safe.

Online Dating

Online dating has transformed how people meet and date, making it easier than ever to connect with anyone around the world. But searching for the perfect match has also introduced new safety concerns.

With HollieGuard, you can chat and meet in real life with confidence. Share your location with friends and family and have a panic button always in your pocket, should you need it.

Looking to see how Hollie Guard can work for Safer Streets 5?

Hollie Guard is a perfect addition to a safety and personal care policy. We can accommodate any organisation’s needs with our flexible licensing option.

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